Organic + Authority
Demand Ownership
Build organic demand that compounds instead of paying per click. Most ecommerce brands depend entirely on paid acquisition. Demand Ownership builds non-branded organic presence across the high-intent search positions your buyers use before they have a brand in mind.
What's Considered
- Map of searches your customers actually do (excluding branded searches)
- Review of your existing category pages and how to fix them
- List of searches you're almost ranking for (fastest wins first)
- What's missing from your content vs. what competitors have
- Budget allocation strategy for organic vs. paid channels
Margin Discipline
Acquisition Efficiency
Deploy paid media by margin, not by revenue. Acquisition Efficiency rebuilds paid channel economics around gross margin rather than revenue ROAS, with predefined kill/scale criteria that remove guesswork from every spend decision.
What's Considered
- Margin-weighted bidding model by product category and SKU
- Campaign audit showing current ROAS vs. margin-adjusted return
- Kill/scale criteria framework for every active campaign type
- Branded spend incrementality testing and baseline measurement
- Paid channel capital allocation model with structured decision rules
Conversion + AOV
Yield Expansion
Most ecommerce brands have a significant gap between the traffic they're buying and the revenue it generates. Yield Expansion closes that gap by increasing conversion rate, average order value without discounts, and removing friction from product pages.
What's Considered
- Mobile conversion analysis — revenue lost by device, broken down by page type
- Product page audit — highest-traffic pages ranked by conversion loss
- Bundle opportunity map — which products to pair based on actual purchase patterns
- Average order value model — projected impact of each scenario at current traffic
- Prioritized fix list — improvements ranked by expected revenue lift
Engagement Terms
A base retainer covers strategy and execution. A performance fee applies to verified incremental revenue above a contractually defined baseline.
Spend floors and scaling thresholds are agreed before launch. Decisions are governed by predefined criteria, not judgment calls.
Returns are excluded from the revenue baseline. Fees are tied to growth above your starting point — not revenue that was already coming in.
Growth Blueprint
A standalone, fixed-fee diagnostic that identifies 2–3 high-return opportunities and any revenue leaks, ranks them by expected return, and delivers a clear blueprint — before any execution begins.
How it works
The blueprint is a standalone, structured diagnostic — a 2–4 week sprint with a fixed fee. It maps your competitive demand landscape, models the economics of each channel, and gives you a prioritized roadmap for where to invest. That document becomes the foundation against which the Growth Systems Partnership executes.
One-time diagnostic — no ongoing commitment required
Structured sprint with defined deliverables at each stage
Capital allocation model with validation gates — ready for execution or independent use
What the blueprint covers
- Demand landscape
The search terms and prompts buyers use before picking a brand — and whether organic authority is a viable, high-return channel
- Channel economics
Contribution margin by channel, CAC relative to LTV, and where paid spend is generating incremental revenue vs. capturing existing demand
- Capital allocation model
A ranked view of where the next dollar of marketing capital generates the highest return
- Baseline definition
The contractually defined revenue baseline used to compare against future performance.
- Prioritized roadmap
Sequenced initiatives with predefined validation gates — so execution is governed by criteria, not judgment calls
Phase 2: Growth Systems Partnership
Once the blueprint is built, we execute against it by implementing systems across the three levers that permanently capture the highest-return opportunities. The base retainer covers execution. A performance fee of 5% only applies to verified incremental revenue above the established baseline. Clients who already have a clear picture of their priorities can move directly into this engagement.