Built for Operators Who Think in Capital.
Brandlark works with $5M–$50M ecommerce businesses as a growth systems partner — prioritizing, designing, and overseeing marketing strategies the same way a disciplined operator allocates capital.
The Problem: Most ecommerce operators spend significant budget on marketing activity that never connects to revenue outcomes. Agencies report on impressions, sessions, and CTR. Nobody owns the number. And because fees are fixed regardless of results, there's no structural reason to prioritize what actually drives incremental revenue.
The Model: Brandlark's engagement structure starts with a base retainer and adds a performance fee on verified incremental revenue above a contractually defined baseline. When revenue grows above that baseline, we earn. When it doesn't, we don't. That alignment shapes every recommendation — which channels to fund, which to cut, and when.
The Standard: We work with 3–5 clients at a time. That constraint is intentional. Depth of engagement — full visibility into your P&L, your channel economics, and your customer data — is the only way the model works. You see exactly what we see, and every decision is made with shared context.
How an Engagement Begins
Every engagement follows the same two-phase structure. The diagnostic phase comes first — always.
Capital Allocation Blueprint
4–6 weeks · Fixed feeBefore any ongoing engagement begins, we run a structured diagnostic. Competitive mapping, segment economics, channel-level attribution, and a capital allocation model — all delivered as a prioritized roadmap with validation gates. You walk away with a clear picture of where your highest-return growth levers are and what it will take to move them. This phase stands alone. There is no obligation to continue.
Growth Systems Partnership
Ongoing · Base retainer + performance feeIf the Blueprint supports it and both sides agree to proceed, we move into an ongoing engagement. A base retainer covers the work. A flat performance fee applies only to verified incremental revenue above your prior-year same-month baseline — controlling for seasonality. When revenue grows above baseline, we earn. When it doesn't, we don't. The performance fee resets by mutual agreement at 12 months.
Meet the Founder
Capital allocation-driven growth systems for $5M–$50M ecommerce operators.
Jeremy founded Brandlark after a decade working within marketing teams at Fortune 500 companies, and six years running a SaaS startup where he owned the P&L, managed capital allocation across acquisition channels, and learned firsthand what's at stake when growing without financial discipline. His experience shapes how Brandlark operates today. Growth fundamentals are the same whether scaling a SaaS product or an ecommerce brand — the only variable is where capital is deployed and how tightly outcomes are measured. Outside of marketing, Jeremy invests in real estate where every decision comes down to expected return, risk tolerance, and capital discipline. He applies the same framework to ecommerce growth: every marketing dollar is a capital decision, evaluated by expected return, and scaled only when the numbers justify it.
Specialties:
Working with $5M–$50M ecommerce operators to identify where capital is being misallocated, prioritize the highest-return growth levers — Demand Ownership, Acquisition Efficiency, Yield Expansion — and build the measurement infrastructure to verify every result.
How We Think
The convictions that shape every engagement
Capital Allocation Over Activity
Most marketing retainers optimize for activity — reports, meetings, ad variations. We optimize for capital return. Every channel and campaign is evaluated by expected return on spend, with defined criteria for when to scale and when to kill.
Verified Outcomes Only
We work exclusively with ecommerce businesses where revenue is measurable and attributable. The performance model only functions when outcomes can be verified — not claimed. That's why we build measurement infrastructure before we scale anything.
Strategy Before Execution
We do not deploy capital before the roadmap justifies it. The Capital Allocation Blueprint — competitive mapping, segment economics, and a prioritized growth model — precedes every execution decision and governs every spend that follows.
Ready to start with a Blueprint?
The Capital Allocation Blueprint is a 2–4 week diagnostic that maps your growth opportunities, models expected returns, and delivers a prioritized roadmap — before any ongoing engagement begins.