Health & Beauty

Scale Your Health & Beauty Brand

Growth systems for health and beauty brands generating $5M–$50M in revenue. We identify the highest-return growth opportunities and implement systems to compound results.

Common Health & Beauty Challenges We Solve

We understand the unique obstacles health & beauty brands face

Strict advertising restrictions on health claims

High competition in beauty and wellness niches

Building trust with new customers online

Managing subscription and repeat purchase flows

Balancing brand awareness with direct response

Proving ROI from influencer partnerships

How We Drive Growth for Health & Beauty Stores

Demand Ownership

Capture high-intent ingredient, condition, and category search organically — building authority in health and beauty topics that convert without paid spend.

Acquisition Efficiency

Margin-weighted paid media that navigates platform health claim restrictions, kills low-return spend, and scales verified incremental revenue above baseline.

Yield Expansion

Increase subscription conversion rates, close the mobile CVR gap, and build bundle logic that lifts AOV from your existing buyer base.

Industry Performance Benchmarks

How does your store compare to top performers in health & beauty?

3.5x+
Industry Benchmark ROAS
Top performers achieve 3.0–4.5x
37%
Repeat Purchase Rate
Industry leaders hit 35–40%
$78+
Target AOV
Beauty ecommerce avg $70–90
<22%
CAC as % of LTV
Industry best practice under 25%

Source: Benchmarks compiled from McKinsey Beauty Report, Statista Beauty Market Analysis, and Yotpo 2024 retention studies. If your metrics fall below these standards, a Capital Allocation Blueprint can identify where the gap is and what it would take to close it.

Pricing

Two Phases. One Engagement Model.

Every engagement begins with a blueprint. Scale into an ongoing partnership only when the roadmap justifies it.

Phase 1

Growth Blueprint

A 2–4 week diagnostic that maps your revenue picture, identifies the highest-return growth opportunities, and delivers a prioritized roadmap — before any ongoing engagement begins.

$5K–$10Kfixed fee
Fixed fee · 2–4 weeks · No retainer required
Revenue and channel performance audit
Competitive landscape and demand mapping
Segment economics and CAC analysis
Prioritized roadmap with expected returns
Validation gates before Phase 2
Most common path
Phase 2

Growth Systems Partnership

Execution of the Growth Blueprint across the three levers by implementing systems that permanently capture the highest-return opportunities. Base retainer supports implementation; performance fees apply only to verified incremental revenue above baseline.

$10K–$15K/month base
Base retainer + 5% performance fee on incremental revenue above baseline
Execution across highest-value Demand, Acquisition, and Yield levers
Systems built to permanently capture each identified opportunity
Live shared dashboard with verified attribution
Bi-weekly reporting tied to revenue, not activity
Performance fee on incremental revenue above baseline only
Limited Availability

Ready to Grow Your Health & Beauty Revenue?

Start with a Capital Allocation Blueprint to identify your highest-return growth levers — then execute against that blueprint through an ongoing engagement.

Base retainer + performance fee on incremental revenue above baseline
Maximum 3–5 clients at a time