Brandlark
Pricing Structure

Performance-Aligned Pricing Model

Two engagement structures. Start with a growth blueprint to identify where capital should go — then execute against that blueprint through an ongoing partnership.

Engagement Tiers

Two Options. One Principle.

Every tier is built around the same principle: incentives must be aligned with your outcomes. The structure varies based on your size, data maturity, and internal team capacity.

Entry Point

Growth Blueprint
Start Here

Best for: $5M–$50M ecommerce stores

A standalone diagnostic with no ongoing commitment. We identify 2–3 high-return opportunities and any revenue leaks, rank them by expected return, and deliver a clear blueprint to capture the revenue permanently.

Base$5,000–$10,000
One-time project fee

What you receive:

  • Growth opportunity analysis across Demand, Acquisition, and Yield levers.
  • ROI-ranked backlog of the highest-value opportunities
  • Financial model with base, upside, and downside scenarios
  • A plan covering key priorities, recommendations, risks, expected returns, roadmap, and resources needed — whether you work with us or not.

Delivers analysis, prioritization, and a blueprint only — no implementation. Implementation is handled through the Growth Systems Partnership engagement.

Learn more about the Growth Blueprint

Ongoing Engagement

Growth Systems Partnership
Most Common

Best for: $5M–$50M revenue brands

Execution of the Growth Blueprint across three levers — Demand Ownership, Acquisition Efficiency, and Yield Expansion — by implementing systems that permanently capture the highest revenue opportunities. A base retainer supports implementation; performance fees apply only to verified incremental revenue above a defined baseline.

Base$10,000–$15,000 / mo
Performance

5% of incremental revenue above baseline

Partnership deliverables:

  • Execution across highest-value Demand, Acquisition, and Yield levers
  • Design and implement systems required to permanently capture the highest-return growth opportunities.
  • Attribution and guardrails installed before capital deployment.
  • Biweekly reporting tied to verified revenue outcomes.

Frequently preceded by the Growth Blueprint — which identifies where the highest-return opportunities are before execution begins.

Model Illustration

Incremental Revenue: How the Math Works

Performance bonuses apply to lift above baseline — not total revenue. This is the critical distinction.

Tier 2 Example — Verified Incremental Lift

MetricValue
Client baseline revenue (same month, prior year)$500,000 / mo
Current month revenue$650,000 / mo
Incremental lift$150,000 / mo
Performance share (5%)$7,500
Base retainer$8,000
Total advisory fee$15,500 / mo

Why this structure is fair

  • You only pay performance fees on growth we generate above your existing baseline
  • Base retainer reflects the value of strategy, governance, and measurement — regardless of short-term fluctuations
  • Baseline is defined contractually before engagement begins — no ambiguity
  • Attribution methodology is documented and agreed upon by both parties

The principle

Our performance fee will never be billed based on total revenue. We bill on verified, attributable lift above a defined baseline — protecting you from paying for growth that was already happening.

Before Ongoing Engagement Begins

Foundational Work. Delivered First.

We complete the Growth Blueprint before any ongoing fee is earned. Both sides enter the engagement with full information, a defined baseline, and aligned expectations.

Growth Blueprint

Structured analysis of your current revenue, channels, and highest-return opportunities.

Growth Roadmap

Channel recommendations prioritized by expected ROI, confidence level, and capital efficiency.

Measurement Setup

Attribution infrastructure installed and baseline revenue defined before any capital is deployed.

Revenue Forecast

Modeled projections by channel and spend scenario, grounded in your unit economics and margins.

Frequently Asked Questions

Common questions about how the pricing model works in practice

Pure revenue share creates several problems: revenue is not profit, seasonality introduces volatility, attribution is inherently imperfect, and total revenue will never be a figure a $5M operator agrees to share. A hybrid structure — base plus incremental performance — protects downside, rewards upside, and keeps incentives aligned without creating instability for either party.

Baseline is defined as the same calendar period in the prior year — not a trailing average. This controls for seasonality: if your business does $600K every November, you don't pay a performance fee because November arrived. The baseline resets at the 12-month mark by mutual agreement using the same prior-year methodology. All definitions, calculation methods, and attribution rules are documented and agreed upon before any work begins.

Most clients begin with the Growth Blueprint. It's a fixed-fee, standalone diagnostic that identifies where your highest-return opportunities are and delivers a prioritized blueprint. Clients who already have a clear picture of their priorities can move directly into the Growth Systems Partnership engagement.

We install measurement infrastructure before any capital is deployed. Attribution is based on agreed-upon models — platform data, server-side tracking, and multi-touch attribution where applicable. The methodology, exclusions, and calculation rules are documented in the engagement agreement so both sides are working from the same data.

The Growth Systems Partnership engagement operates on a month-to-month basis after an initial 90-day alignment period. The Growth Blueprint is a defined project with a fixed scope and timeline — no ongoing commitment required.

You pay only the base retainer. No performance bonus is earned if incremental revenue does not materialize. This is precisely why the base component exists — it reflects the value of strategy, measurement, and governance regardless of short-term revenue fluctuations driven by factors outside our control.
Limited Availability

Not Sure Which Tier Fits?

We assess fit during the assessment call — a structured review of your revenue, channels, data maturity, and team capacity. That conversation determines which engagement structure makes sense for your situation.