Get more revenue from the customers you're already paying to reach.
Most ecommerce brands have a significant gap between the traffic they're buying and the revenue it generates. Yield Expansion closes that gap by increasing conversion rate, average order value without discounts, and removing friction from product pages.
You're paying for visitors who don't buy
Every ad click that doesn't result in a sale is money you spent with no return. These problems are why it happens, and none of them require more ad spend to fix.
Most traffic is mobile. Most revenue isn't.
For most ecommerce brands, over half of visitors arrive on mobile, but mobile drives a fraction of actual sales. That gap is money you've already paid to acquire, walking out the door.
Growing average order value means running more discounts
Most brands rely on promotions (buy-one-get-one, percentage off) to push customers toward larger orders. It works, but it also shrinks the margin on every order it touches.
Product pages lose sales that were almost won
Visitors who reach a product page were already interested. Slow pages, confusing layouts, and missing information send them away. That's lost revenue from people who were ready to buy.
Identify the three best opportunities to increase yield.
Every business is different. Below are the most common areas where revenue gets left behind, but we measure which opportunities will drive the highest return for your business.
Find where mobile is losing sales
We measure exactly how far mobile conversion trails desktop, then identify the specific page elements causing it. Every fix is ranked by its expected revenue impact, not by how obvious or visible the change is.
Build bundles that don't need a discount
We look at what customers actually buy together, then design bundle offers around those patterns. When bundles match real buyer behavior, customers add them without needing a promotion to sweeten the deal.
Fix the product pages that are costing the most
We find your highest-traffic product pages with the weakest conversion rates and fix the specific things holding them back: layout, information hierarchy, social proof, speed. Revenue first, aesthetics second.
What to Expect
Mobile conversion gap
30–50%
Most ecommerce brands' mobile visitors convert at 30–50% the rate of desktop visitors. That gap is recoverable.
Average order value increase
10–25%
Bundles built around what customers already buy together typically lift average order value by 10–25%, without a discount.
No extra ad spend required
Same traffic
Every improvement here generates more revenue from visitors you're already paying to acquire.
Partnered with a home goods brand to build a bundle system that lifted order value 28% in 6 weeks.
Home goods brand · $6M revenue · 200+ SKUs
74% of orders were single-item despite a catalog built for multi-item purchases.
The brand had tried generic "buy more, save more" banners and manually curated product sets. Neither worked. The problem wasn't the concept, it was the absence of a system built around how customers actually shop.
We built a Bundle Logic System from 18 months of order data: a purchase affinity map, a tiered discount engine with margin floors enforced per bundle, on-page bundle surfacing on the product and cart pages, and a post-purchase email sequence for customers who didn't take the bundle offer at checkout.
Within 6 weeks of deployment, 22% of eligible sessions resulted in a bundle purchase. The system is owned by the client. No ongoing management required.
Read the full case studyResults — 6 weeks after deployment
Bundle attach rate
3% (untargeted) → 22% · System-driven, across eligible pages
Average order value
$67 → $86 · 28% increase
Single-item order rate
74% → 52% · 22-point reduction
Revenue per session
baseline → +31% · Same traffic, same ad spend
A $19 increase in average order value across 35,000 annual orders adds $665,000 in revenue, without a single extra customer. Full breakdown in The Bundle Logic System.
What you receive
What's included
- Mobile conversion analysis — revenue lost by device, broken down by page type
- Product page audit — highest-traffic pages ranked by how much conversion they're losing
- Bundle opportunity map — which products to pair based on what customers actually buy together
- Average order value model — projected impact of each bundle scenario at your current traffic
- Prioritized fix list — improvements ranked by expected revenue lift
Is this right for you?
This tends to be the right starting point when:
- Most of your visitors are on mobile, but most of your sales come from desktop
- Average order value has been flat, and the only thing that's moved it is running promotions
- Your busiest product pages convert at a noticeably lower rate than you'd expect
- You're buying traffic but not converting it at a rate that makes the ad spend worthwhile
The Growth Blueprint measures your actual conversion gap against industry benchmarks before recommending where to focus first.
Find out where your highest-return growth opportunities.
The Growth Blueprint identifies the highest-return opportunities across all three levers (demand, acquisition, and yield) so you know exactly where to start and in what order.